ABIB is a Korean skincare brand known for its clean, minimal, and science-driven approach to everyday skin health. The brand focuses on helping the skin return to its purest, most balanced state through gentle formulations, high-quality ingredients, and low-irritation products suitable for all skin types. From their Mild Acidic pH line and heartleaf calming range to their popular sheet masks and hydrating creams, ABIB has built a strong reputation among skincare enthusiasts who value simplicity and performance.